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Sunday, November 24, 2024

Real deal

AboitizLand is building The Outlets, a 9.3-hectare shopping destination at Lipa-Malvar Batangas, the heart of the Calabarzon region.  The development will feature a variety of international and local brands, offering discount shopping 365 days of the year. “Filipino families like driving out of town on weekends, and The Outlets will provide them with a new destination where they can get authentic branded items at discounted prices from international and local brands year-round,” said  Rafael Fernandez de Mesa, VP for business innovation, AboitizLand. The Outlets also promises to give retailers an edge in terms of locational convenience by granting opportunities for store expansion, inventory unloading, and customer reach by means of introducing premium brands to a target market with no prior access.

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