By Natalia Alexa Sy
Weighing less than three pounds and being four-tenths of an inch thick, the HP Spectre is tagged as the “World’s thinnest laptop” and one of HP’s greatest inventions.
Tasteful design and premium engineering come together to create HP Spectre.
First, it boasts an ash gray aluminum top cover and luxe copper metal accents designed to look like jewelry—slightly different from HP’s other lines of laptop.
HP Philippines, Inc. Country Manager Albert Mateo Jr. acknowledged the fact that the laptop’s splendor is a different vibe from the brand’s usual market.
“HP is very popular for business. [It’s] very corporate. In fact, we are the leading manufacturer of PCs and printers for the business community,” he said during the unveiling of HP Spectre.
Inside, however, it still contains a full Intel Core power supply to ensure undisturbed connectivity and a USB-C, which secures data exchanges and provides stronger influx of power for various plugged-in devices.
“The growth area for us is to elevate the HP brand into the premium category,” he shared.
The country manager also disclosed that the premium laptop is targeted for millennials: the generation that searches for both functionality and innovation in technology.
Mateo said, “We’re actually looking around the market and we are targeting the Millennials and Generation Z people for this particular product. Because in their times, they want to make sure that they have access to all the social media platforms anywhere, anytime.”
On top of functionality and innovation, it has become an obvious trend that Millennials crave for great aesthetic. At the day and age of rehearsed Snapchats and minimalist Instagram feeds, it’s safe to say that the style and design of a product has become just as important as its functionality.
According to Mateo, HP aims to reinvent the obsession with technology of the younger generation.
“It would no longer just be a technology that they use to connect to the Internet, to watch movies, Twitter, Facebook and all these social media platforms. [We want] to make sure that they take pride in the product that they’re using; [which] will represent their wellbeing, their personality and their stature as a person,” he explained.
He also shared that part of HP’s goal is to make sure that their consumers and the younger generation would be proud to carry a laptop that displays the ingenuity of Filipino craftsmanship.
“And to make sure that whatever they do, whenever they’re showing off to their friends or in public, they can take pride in the kind of product that they’re using.”
HP’s vision and goal of providing prime lifestyle companions pushed them to tap multi-awarded furniture designer and manufacturer Kenneth Cobonpue, who headlined the launch.
Cobonpue is famous for integrating locally sourced materials with innovative handmade production.
“Apart from the materials used, a product’s superior quality lies on the indigenous way it was constructed,” said Cobonpue.
He continued, “In creating a luxurious masterpiece, you integrate different elements to form a singular, innovative product. Then you polish it to make it more artisan than manufactured.”
Cobonpue’s eye for style and sophisticated taste truly reflects HP’s vision to find the perfect balance between tasteful elegance and maximum efficiency.
