If your New Year resolution is to get fit and change your life, then you should definitely tune in to the new season of Fit for Fashion (F4F), premiering on Star World Jan. 10. The inspirational, first-of-its-kind reality TV show, which aims to motivate its viewers to start their own transformational journeys, will kick off 2016 with a bang with 14 women and men from all over the world who will begin a life-changing course to redefine not only their bodies but also their mind and self-image with the help of four experts – Louise Roe, Mitch Chilson, Christine Bullock, and Todd Anthony Tyler.
Following a successful first season, Fitness First, one the largest fitness brands in the world, has once again partnered with Imagine Group, an international TV production powerhouse, to create Fit for Fashion Season 2. The second season welcomes yet another key sponsor, Zalora, Asia’s online fashion destination that plays an integral role in making Season 2 even more captivating and entertaining for viewers.
According to Riaz Mehta, president and founder of Imagine Group, “The first season of Fit for Fashion was a tremendous success leading to interest in the show from broadcasters in markets ranging from Scandinavia through to China. With the upcoming season, we have taken the show to new heights with dramatic physical challenges and fashion transformations that make our contestants look like Hollywood stars. And most importantly our contestants have achieved amazing six-pack bodies in a few short weeks with the help of our expert fitness trainers. Our audiences will not want to miss a moment of this journey!”
In its first season, F4F was enjoyed by millions of audiences across the South East Asia region and ranked in the top five Fox programs in the fourth quarter (October to December) of 2014. The show also accumulated a strong online presence with 500,000 Facebook fans.
Simon Flint, CEO of Fitness First Asia disclosed, “Season 1 was very influential – it was great to see how it helped many people realise the importance of fitness in transforming their lives. The show gives us a great platform to share knowledge about how to get the best out of our bodies and get to where we want to be in life. In Season 2, we want to build on this and help viewers (not just the contestants) to learn even more from the show, whilst being fantastically entertained. We are building in interactive elements into the show including innovative tools such as CustomFit 3.01 and a carefully designed 10-Week Get Fit Programme2. These two ‘bonus’ features will enhance the overall experience for Fit for Fashion fans as they will get a taste of the show’s contestants training, and hopefully start their own transformations wherever they are.”
While Fitness First have been working hard to spice up the fitness side of the show, new sponsor Zalora, has been making their own contribution to ‘up the fashion game’ for Season 2. “We are excited to be partnering with Fitness First and Imagine Group on the show,” said Tito Costa, Managing Director, Zalora, Group. “We are also proud to support Asian producers who generate quality local content for the region, especially on a show that is aligned with our brand values.”
Throughout the course of the show, contestants will be facing a number of fashion challenges. The contestants will certainly be expected to flaunt their newly transformed bodies and self-confidence, and Zalora, has ensured that they will be showing off the new them in the trendiest high street fashion labels available on Zalora,.com.
Fit for Fashion is the first-ever reality TV shows that brings together the world fitness and fashion. The 10-episode series follows the empowering and inspiring quest of 14 individuals seeking to transform their lives.
